The first year of building a startup often involves a lot of smoke and mirrors.
But how do you find out if people will use and love your product when what you're testing is still so incomplete?
In this week's episode Founder of Airloom, Sally, is finding out how far she can test her unfinished product before potential customers insist on getting more.
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15th June, 2017
Episode 21: The Next Step – Demo Day Part II
With a room full of interested partners pouring in for Demo Day, the founders are on fire. The pitches are engaging, business cards are flying across the room and the feedback from all the guests is incredible. But what do you do with a stack of positive feedback and a mailing list of interested customers? How do you turn those inspiring conversations into real opportunities to grow your startup? In Demo Day Part 2, we join the founders as they reflect on the success of the event and start to wonder what comes next to turn all that positive energy into success.
19th April, 2017
Episode 13: The Truth About Sales
Partners, Advisors, Customers… There are a lot of players involved in getting a startup off the ground. And as a founder you have to always be selling, to get the people you need on board. But when is the right time to start engaging potential partners? And how do you sell something when the product doesn’t yet exist? In this week’s episode, we follow three different founders as they build new relationships, and discover how the right partner can light the fire their startup needs to thrive.
9th March, 2017
Episode 7: Finding Your Story
How do you talk about something as complicated as blockchain or as sensitive as death? Can you turn a sales pitch into a story people want to hear? As the founders work to refine their pitches - and some even prepare to take them public - two are faced with the extra challenge of translating complex problems and awkward topics into something anyone can relate to.