Episode 2

Startup Bootcamp

2

The 2018 SheStarts cohort has now been selected! As day one of the accelerator approaches, reality is setting in. Danielle Owen Whitford knows what it’s like to be overworked and withdrawn from her children and she’s determined not to let that happen again. Families sacrifice a lot when parents pursue big dreams, and Danielle wants to be part of the solution, not the problem. There’s also a twist, with a new founder joining the cohort. Zoë Condliffe has been headhunted as a late entry for the program. She’s in it to make the world safer for women... but how will she figure out the tech required to bring her big-data vision to life? As the program kicks off, Zoe and the other women meet the BlueChilli product team to interrogate their riskiest assumptions as they leap into the unknown.
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