The one thing every startup needs - even more than capital - is customers. People who are going to use their product, and ideally, pay for it. But how do you build a big customer base when you're still a tiny company? And how do you build awareness about your product without a massive marketing budget? The answer for most startups is partners. But finding the right partners and building a strong relationship doesn't happen overnight. In this week's episode, we follow Longevity CEO and co-founder, Carla, as she takes the next step in exploring a relationship that could hold the key to reaching a massive audience ready and willing to use her product.
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8th June, 2017
Episode 20: Ready or Not – Demo Day Part I
Demo Day. It's a golden opportunity for startup founders to showcase their products, meet with key decision makers, and forge a path to gain insights, pilots, and partnerships. But when 100 people pour into the room, will the founders be ready? And how can any founder ensure they stand out from the crowd? In Part 1 of the big event, we follow Longevity Co-Founder and CEO, Carla Harris through the demo day rollercoaster ride, as she rushes to prepare before the doors open.
19th April, 2017
Episode 13: The Truth About Sales
Partners, Advisors, Customers… There are a lot of players involved in getting a startup off the ground. And as a founder you have to always be selling, to get the people you need on board. But when is the right time to start engaging potential partners? And how do you sell something when the product doesn’t yet exist? In this week’s episode, we follow three different founders as they build new relationships, and discover how the right partner can light the fire their startup needs to thrive.
23rd February, 2017
Episode 5: A New Normal
How important is gender in shaping the identity of female entrepreneurs? Should being a mum form part of your story as a CEO? How important is it to be your ‘authentic’ self?
As the SheStarts founders get deeper into the program and the development of their startups, questions are starting to arise about how they see themselves and present themselves to the outside world.
Will issues such as unconscious bias affect their ability to succeed, or can they embrace the power of their gender to elevate their success?