Episode 24

Be in the Moment

The one thing every startup needs - even more than capital - is customers. People who are going to use their product, and ideally, pay for it. But how do you build a big customer base when you're still a tiny company? And how do you build awareness about your product without a massive marketing budget? The answer for most startups is partners. But finding the right partners and building a strong relationship doesn't happen overnight. In this week's episode, we follow Longevity CEO and co-founder, Carla, as she takes the next step in exploring a relationship that could hold the key to reaching a massive audience ready and willing to use her product.
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