How important is gender in shaping the identity of female entrepreneurs? Should being a mum form part of your story as a CEO? How important is it to be your ‘authentic’ self? As the SheStarts founders get deeper into the program and the development of their startups, questions are starting to arise about how they see themselves and present themselves to the outside world. Will issues such as unconscious bias affect their ability to succeed, or can they embrace the power of their gender to elevate their success?