Partners, Advisors, Customers… There are a lot of players involved in getting a startup off the ground. And as a founder you have to always be selling, to get the people you need on board. But when is the right time to start engaging potential partners? And how do you sell something when the product doesn’t yet exist? In this week’s episode, we follow three different founders as they build new relationships, and discover how the right partner can light the fire their startup needs to thrive.